Are you struggling to reach your full sales potential in Latin America? The problem might be your payment options. To truly succeed, businesses must offer local payments in Latin America, because a vast majority of your potential customers cannot buy from you with international credit cards.
In LATAM, most consumers don’t use international cards. Therefore, relying only on them means you are likely missing the majority of your market. The solution is to meet customers where they are. We are excited to announce that your customers in Mexico, Peru, Chile, and Colombia can now pay the way they already do: easily, locally, and without needing a credit card.
The Opportunity in Local Payments: 84 Million Customers
Across these four key markets, there are over 120 million banked adults. Specifically, an incredible 95 million of these customers rely on payment methods like online bank transfers, digital wallets, and instant payment rails.
The data reveals a massive opportunity. Of the 120 million banked users, more than 96 million do not even have an international credit card. Consequently, our local bank transfer solution connects you to the 80% of users who might otherwise be blocked at your checkout.
Here is the growth opportunity, market by market:
COUNTRY | BANKED ADULTS | CREDIT C. HOLDERS | POTENTIAL NEW CLIENTS |
Mexico | 60 million | 18 million | 42 million |
Peru | 15 million | 3 million | 12 million |
Chile | 12 million | 6 million | 6 million |
Colombia | 33 million | 9 million | 24 million |
TOTAL | 120 million | 36 million | 84 million |
Integrating Local Payments in Latin America
By offering local bank transfers, you can tap into popular and trusted payment systems like SPEI, Yape, PSE, and CuentaRUT.
Best of all, integrating local payments in Latin America is incredibly simple with epag. For many partners, you can enable this functionality with as little as six lines of code. All it takes is a simple adjustment to your existing JSON integration.
Start Accepting Local Payments Today
At epag, we bring you the data so you can stay ahead. Ultimately, growth starts with clarity and the right timing, and we hope these insights help you make smarter, faster decisions.
Ready to unlock this potential? Here’s how to get started:
Book a Meeting with our Sales team to discuss your growth strategy.
Contact our Accounts team to get your contract set up for the new markets.
Adjust Your Integration to begin accepting local payments and boost your conversion rates.