The retail world is shifting, and epag is at the forefront of this transformation. During the recent EuroShop—the world’s number one retail trade fair—the company showcased how it is redefining cross-border commerce by connecting the European market with the vibrant economic landscape of Latin America.
The Power of Local Payments
One of the most significant highlights was the introduction of PIX Turismo. This solution brings PIX—the revolutionary Brazilian instant payment method—to Europe. The goal is simple: allow Brazilians traveling abroad to pay with the familiarity and speed they use at home, while enabling European merchants to tap into a massive, ready-to-spend audience.
This move is perfectly timed with the signing of the Mercosur-EU agreement, a strategic accord that promises to streamline trade and open new doors for businesses on both sides of the Atlantic.
Why Alternative Payment Methods (APMs) Matter
In Latin America, the payment landscape is unique. While global retailers often rely on international credit cards, they only reach a tiny fraction of the population—roughly 6.5%. The real power lies in Alternative Payment Methods (APMs), which are used by 90% of the market.
For any business looking to expand into emerging markets like Mexico, Colombia, Ecuador, Peru, and Chile, offering local payment options isn’t just an advantage—it’s a necessity. epag provides the infrastructure to bring these local methods to European retailers, allowing them to sell their products in Latin America as if they were local players.
A Legacy of Expertise
The strength of epag lies in its DNA. The company was built by the same visionary founders behind industry giants like UOL PagSeguro and Mercado Pago Brazil. This deep maturity in the payment sector ensures that epag isn’t just a service provider, but a sophisticated partner for global growth.
Bringing the World to Brazil
By removing the “surprises” from the payment process, epag ensures a seamless user experience. Whether it’s a Brazilian tourist in a European shop or a European brand selling digitally to a customer in Bogota, the process is familiar, secure, and instant.
epag’s participation in EuroShop reinforces its mission: bringing a Brazilian brand to the world and bringing the global market to Brazil.
